Hair Services designed around you.

Every appointment begins with your hair, your goals, and your lifestyle. From dimensional color and blonding to gray solutions, customized cuts, texture, smoothing, and healthy-hair care, services are tailored to create beautiful results that feel like you and work beyond the salon.

Not sure what to book? Visit the New Guests page for guidance, or request a consultation for a major transformation, corrective color, platinum blonding, or specialty service.

BLONDING + DIMENSIONAL COLOR

Blonding service with foil highlights for bright, dimensional blonde hair.

Customized blonding, dimensional color + gray services designed around your starting point, lifestyle, maintenance preferences + hair goals.

Services are customized based on the amount of change you want to see rather than a predetermined number of foils.

Toner/gloss as needed, standard product usage, shampoo, blow-dry + style are included. Haircuts + treatments may be added when desired.

COLOR SERVICES

Professional hair color formula being mixed for a custom color service.

Customized color services designed to refresh, enhance, or transform your existing color while maintaining healthy-looking hair.

From rich brunettes + dimensional reds to seamless gray coverage and glossy tonal refreshes, each formula is customized to your hair goals + maintenance preferences.

Color services include standard product usage, customized gloss/toner when appropriate, shampoo, blow-dry + style. Haircuts + treatments may be added separately.

HAIRCUT SERVICES

Haircut service customized to the guest's hair goals and lifestyle.

Customized haircuts designed around your hair type, texture, lifestyle, and personal style.

Whether you're maintaining your current shape or ready for something new, each haircut begins with a consultation and is tailored to create a result that works beautifully both in the salon and at home.

TEXTURE + SMOOTHING SERVICES

Professional perm service creating natural-looking curls, texture, and body.

Customized texture + smoothing services designed to help you work with your hair in a way that fits your lifestyle — whether that means adding lasting curl, movement + volume or reducing frizz for smoother, more manageable hair.

Each service is customized based on your hair type, length, density, condition, previous chemical services + desired result.

HAIR REPAIR + TREATMENTS

Scalp treatment and massage designed to support healthy hair growth.

Healthy-looking hair starts with giving your hair + scalp what they actually need.

These targeted treatments are customized based on your hair's current condition and concerns = from buildup + scalp congestion to dryness, chemical stress + damage. Rather than choosing from a long list of treatments, I'll assess your hair and select the approach best suited to your needs.

STYLING SERVICES

Professional styling service creating soft curls and volume.

Professional styling for everyday polish, special occasions or simply those days when you'd rather let someone else handle your hair.

Whether you're looking for a smooth, bouncy blowout, extra volume + longevity, or polished event styling, your finished look is customized to your hair + desired result.

A note about pricing: Service prices reflect the time and standard product needed for the service booked. Hair length, density, starting point, or additional work may require extra time or product. Any adjustments will be discussed before we begin.

The Signature Experience

Thoughtful Consultation

Hair color consultation using professional shade swatches.

Every appointment begins with a customized plan built around your hair, goals + lifestyle.

Healthy Hair First

Healthy, shiny brunette hair after professional salon services.

Beautiful results are created with the condition + integrity of your hair in mind.

Personalized Results

Different hair textures and hair types served at Hair by Gina.O.

Hair designed around your lifestyle, maintenance preferences + long-term goals.

Real experiences from clients who trust me with their hair

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"If you are looking for a stylist who will give her all to make you happy, look no further, go ahead and book an appointment now!! Gina is the first stylist I have ever had in my life who has NEVER let me leave disappointed or with some sort of reservation. She has always listened and either given me what I wanted or been completely honest about what it would take to achieve it! If you (like me) have struggled with finding an amazing stylist look no further! I’m so thrilled to have her as my stylist!!"

- Jennifer K.

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I had the best experience with Gina! I went in with lightened, over-processed hair and wanted to get back to my natural brunette shade. I wasn’t totally sure what would look best, but Gina was so kind and patient, helping me choose the perfect color and cut to bring my hair back to life. She’s so sweet, down to earth, and easy to talk to - it honestly felt like chatting with a friend. My hair looks and feels so healthy, and the color is absolutely beautiful! I left feeling confident and refreshed. I’ll definitely be back!"

- Brittney K.

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"I can’t say enough great things about my experience with Gina. From the moment I sat in her chair, she took her time, explained every step, and made sure I understood exactly what she was doing. She patiently answered all of my questions (maybe too many) about hair, the salon, and even life in general. She truly cares about the health of your hair first and foremost, and that shows in her work. My color turned out beautiful. The deep conditioning treatment and trim left it soft, shiny, and healthier than when I walked in. If you’re looking for someone who is not only talented but also kind, thorough, and genuinely invested in her clients, I highly recommend Gina."

- Emily S.

Ready to plan your next appointment?

Whether you're maintaining a look you love or ready for something new, choose the service that best matches your goals and we'll customize the details from there.

New here, unsure what to book, or planning a major change?

Start with the New Guest page or request a virtual or in-person consultation.

Hair by Gina.O provides professional hair services in Salem, Roanoke, Cave Spring + Vinton, Virginia. Services include customized haircuts, dimensional color, blonding, gray coverage, gray blending, gray transitions, perms, keratin smoothing + restorative hair treatments. Clients throughout the Roanoke Valley trust Gina for personalized consultations, healthy-hair-focused services + intentional, low-maintenance results.